The Noevir Story

The Noevir Story The Noevir story begins in the Black Forest region of Germany. In 1978, while visiting the small town of Baden Baden, Noevir’s founder, Mr. Hiroshi Okura, was awed by the exceptionally healthy and radiant skin of the women in the area. The local women in Baden Baden used products formulated with herbs from the nearby Black Forest, renowned for its potent medicinal and cosmetic herbs and often referred to as "God's Own Medicine Chest.” For centuries, the world's nobility had flocked to the spa at Baden Baden for its luxurious mineral springs, mud baths, facials and massages. Mr. Okura knew he had found the secret to beautiful, healthy skin, and soon enlisted the help of his long-time friend and associate, Dr. Kazushige Suzuki. Together, they dedicated their careers to producing and marketing a skincare line that is highly effective, yet natural to the skin. This was the beginning to Mr. Okura’s dream—to help women around the world enhance their natural beauty with products that closely resemble our skin’s own moisturizers. Noevir Begins Business in Japan Noevir first opened its doors in 1978, and it soon became the second largest direct-selling company in Japan. Today, the company has gone global with offices and distribution centers in Japan, the United States, Canada, Taiwan, China and Korea. With over 1 million satisfied customers worldwide, Noevir's global operations now combine to produce over $1 billion in sales annually. Noevir Comes to North America Noevir USA was established in 1979 and is a fully-owned subsidiary of Noevir Co., Ltd. With headquarters in the fast-growing metropolis of Irvine, California, and with strategically located offices in Hawaii and New Jersey, Noevir USA has continued to grow in North America by focusing on one-on-one marketing. Our exceptional skincare, cosmetics and nutritional products are marketed through individuals—people like you. Through the Noevir business opportunity, our independent consultants are able to realize substantial personal and financial growth with only minimal investments. Noevir USA is committed to providing a firm foundation for steady growth in North America through a loyal partnership with our independent consultants. Noevir USA stands behind it’s corporate motto, “Your Success is Our Business,” and is dedicated to providing consistent support to our consultants. With a multitude of business tools, as well as corporate support and training, our independent consultants have the unique ability to obtain both personal and financial success—while enjoying the freedom of the Noevir lifestyle. Noevir Through the Years 1964- Noevir's CEO, Hiroshi Okura, establishes J.H. Okura & Co. and begins importing aircraft parts. 1971- Begins importing West German cosmetics. 1978- J.H. Okura & Co., Ltd, changes its name to Noevir Co., Ltd. and begins manufacturing and marketing Noevir cosmetics 1979- Noevir USA, Inc. is established in Los Angeles, California. 1981- Tokyo headquarters is established. 1982- Noevir USA, Inc., moves to its new headquarters in Irvine, California. 1983- The Shiga Training Center is established adjacent to the Shiga Factory and the Shiga Research Center, thereby completing the spiritual home of Noevir. 1984- Noevir USA, Inc., becomes a member of the Direct Selling Association.        - Noevir USA, Inc., opens its branch office in Honolulu, Hawaii. 1987- Osaka Headquarters moves to the newly opened Noevir Kobe building on Kobe's Port Island. 1988- Noevir stock is registered on the over-the-counter (OTC) market. 1989- Offices are moved into the newly renamed Noevir building in Montvale, New Jersey. 1990- Noevir Taiwan, Inc., is established. 1991- Noevir Canada, Inc., is established in Mississauaga, Ontario. 1993- Noevir's new R&D facility is opened in Montvale, New Jersey. 1996- Noevir Aviation Inc., is established in US. 1997- Convertible bonds valued at over ¥10 billion are issued in Japan. 1997- Noevir Co. Ltd., opens its Tokyo headquarters in Ginza. 1999- Establishment of Kobe Research Center. 2000- Certification of International Quality Standards (ISO 9001) for six divisions, including both Shiga Factory and Osaka Factory 1. 2001- Noevir acquires ISO 14001 certification. 2002- Noevir USA Inc., opens its new Showroom in Irvine, California headquarters.        - The Minami Daito Island Marine Research Center is established in Okinawa, Japan.        - Noevir acquires Tokiwa Pharmaceutical Co., Ltd. 2003- The Suzuka Alpine Plants Research Center is established in Shiga, Japan.        - Tokyo Headquarters is relocated from Aoyama to Roppongi. 2004- Noevir issues a ¥10 billion convertible bond on the London Market. 2005- Noevir opens Hokkaido Shokanbetsu Mountain Pilot Farm. 2006- Noevir opens North Ohotsuk Botanical Research and Development Center in Hokkaido, Japan. 2007- Shanghai Noevir Co., Ltd. is established.        - Noevir listed on the Second Section of the Tokyo Stock Exchange. 2008- Noevir became the first private company to participate in the Rokko Mountain Range Green Belt Development Project. 2009- Noevir receives the Prime Minister’s Award for its afforestation campaign.        - Mr. Hiroshi Okura becomes the new Chariman of the Board of Directors for Noevir Co., Ltd. and its subsidiaries.        - Mr. Takashi Okura becomes the new President and CEO of Noevir Co., Ltd. 2011- Noevir Co., Ltd. has become a wholly-owned subsidiary of Noevir Holdings Co., Ltd. through a share transfer.        - As part of its endeavor to increase total enterprise strength, all three companies such as Tokiwa Pharmaceutical Co., Ltd. under Noevir Co., Ltd. have also become wholly-owned subsidiaries of Noevir Holdings Co., Ltd. through a share transfer. 2012- Noevir Holdings Co., Ltd. has obtained approval for listing its shares on the First Section of the Tokyo Stock Exchange (TSE).